The main antagonist of the Dragon Ball franchise, first introduced in Dragon Ball Z as the titular main antagonist of the Frieza Saga.
The Emperor of Universe 7, he was responsible for the genocide of the Saiyans. His goal in the original appearance is to find the Namekian Dragon Balls to grant him the wish for immortality.
Best known for his cold, arrogant, and egotistical altitude, along with his sadistic tendencies towards his enemies, both verbally and physically. This later became an archtypical trait of several all-powerful and self-centered villains in various manga and anime. He also has a rivalry with his non-canonical older brother, Cooler.
His clan is known for having multiple forms and named after cold objects. He returns in Dragon Ball Super with new forms, Golden Frieza and Black Frieza, themed after credit card levels, the first featuring prominently across Frieza's appearances in Super.
He has several subordinates, prominently including:
